Undergraduate

BA/BA (Hons) Marketing Management

This exciting new course will teach you the theory and practical management skills that you need to become a marketing leader in the organisations of tomorrow.

Look at organisations as diverse as PizzaExpress and Pixar, Manchester United and Mencap, and one thing that they all have in common is a team of professional marketing managers who understand how to connect people with what their organisation does. This course will prepare you with the knowledge, skills and confidence that you need to join their ranks

 NB This course is subject to validation

 

Why QMU?

  • You will graduate with a range of transferable business skills which are highly sought after by employers.
  • We have smaller class sizes than many universities, which means you’ll build strong networks with your fellow students and get guidance from staff who know your abilities and ambitions very well.

 

About the course

Look at organisations as diverse as PizzaExpress and Pixar, Manchester United and Mencap, and one thing that they all have in common is a team of professional marketing managers who understand how to connect people with what their organisation does. This course will prepare you with the knowledge, skills and confidence that you need to join their ranks.

Marketing is a vital management function. It drives success for businesses, charities, governments and community groups. But exactly how do organisations use marketing to communicate with their customers? What is the science behind the art of selling? How can this be improved?

On this course you will learn the theory and practical skills that you need to answer those questions.

In Year One you will gain a thorough grounding in the key fields of economics, marketing, business, finance and accounting, management and entrepreneurship.

Year Two will take you deeper into marketing and operations management while covering the very useful topics of negotiation and digital business.

In Years Three and Four you can focus your studies on the areas you are most passionate about.

Structure

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year.

Teaching, learning and assessment

You will be taught in lectures, tutorials and small group discussions. Outside these formally timetabled sessions you will be expected to continue learning through self-study. You will be assessed through a range of formats such as essays, reports, individual and group assignments, written exams, business plans, live pitch and negotiation role play. Full details will be available on our website once the course has been validated.

 

A full breakdown of teaching, learning and assessment activity is not yet available for this new course. It will be posted here when available.

 

Modules

Year One

  • Introduction to Marketing
  • Introduction to Economics
  • Introduction to Business in Society
  • Introduction to Finance and Accounting
  • Introduction to Management
  • Entrepreneurship

Year Two

  • Operations Management
  • Marketing Research
  • Digital Business and E-Commerce Management
  • Negotiation
  • plus two other modules

Year Three

  • Research Methods and Skills
  • New Enterprise Creation
  • Experiential Marketing and Consumer Behaviour
  • Advertising and Marketing Communications
  • Project Management
  • Organisational Behaviour

Year Four

  • Strategic Marketing Management
  • Critical Issues in International Management
  • Critical Issues in International Marketing
  • Marketing Project
  • Dissertation
  • plus one other module

At the time of posting (Feb 2019) this course is subject to validation in 2019. The modules listed here are those which we anticipate on the course. However, the validation may result in some changes. Please check the website for any updates.

 

Placements

N/A

 

Exchange opportunities

In Years Two or Three, you have the opportunity (subject to availability) to study for one semester at a university overseas, in Europe, North America, Hong Kong or Australia. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/

Careers

There are thousands of career paths open to you with this degree. You may want to join a large international business such as Mars or Ford. Perhaps you will use your expertise in a more grassroots organisation – local charities, schools, service organsiations and community groups all have a marketing presence now. Ultimately, you will be able to walk into an interview and say, "I can help you talk to your customers better." That is something that every organisation wants to hear. So, in a way, you will learn how to market yourself.

 

 

Entry requirements

Scottish Higher: Standard BBBC, Minimum BCCC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5.

Required subjects: English required and Maths preferred at Nat 5/GCSE

Mature/Access: Related Access course – see our website for details at  www.qmu.ac.uk/college-qualifications

We welcome applications from mature students with relevant qualifications or experience.

 

 

 

Associate student places

N/A

Professional registration/ accreditation

This course will apply for accreditation with the Chartered Institute of Marketing. Please visit the course entry on our website following validation.

This course will apply for accreditation with the Chartered Institute of Marketing. Please visit the course entry on our website following validation.

 

Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2020/21 Entry - Terms and Conditions (Undergraduate).

Special Information for EU Applicants: EU students starting their studies up to and including academic year 2020/21 will have the costs of their tuition fees met by the Scottish Government for the duration of their course. For more information, see https://www.qmu.ac.uk/brexiteu-student-funding-update/

Teaching staff may be subject to change.

Course Overview

Delivery
At QMU
Duration
3/4 years
Start Date
September 2020
Study Abroad
No
School
School of Arts, Social Sciences and Management
Division
Subject Area
Fees & Funding
UCAS Code
TBC
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Come along to a QMU Undergraduate Open Day (21 September or 12 October 2019)