BA/ BA (Hons) Media and Communications

We live in a world where everyone can join the debate and anyone can be a content creator. So how do you differentiate yourself as a professional in this field? On this new course you’ll study media theory while gaining the creative and collaborative skills you’ll need to establish a career in tomorrow’s global, digitally-networked world.

Our new BA Media and Communications course will engage you in creative, collaborative and professional ways of thinking, researching and working. The degree emphasises studying the media and understanding the importance of creative communication skills in this exciting and dynamic sector.


Why QMU?

  • Learn real-world skills from experienced media and communications professionals and combine that with rigorous academic skills that will be of value to you throughout your career.
  • We keep our student numbers lower than many other universities, so our staff can better get to know your interests, strengths and areas for development. You’ll find you build good collaborative relationships with students working across a range of other subjects.
  • Build the confidence to stand on your own business feet with our Creative Entrepreneurship modules.

Note: subject to validation


About the course

What knowledge and skills will you need to work in the fast-moving worlds of media and communication in the years to come? You will study theories of media and communications and debate the role of media in economics, politics and society. You will look at the role of publicity, propaganda and social campaigning, and you will learn about the artistic and creative digital work which shapes the societies we live in.

You’ll also put this theoretical understanding into action – although this is not a dedicated production course, it does have a production strand that focuses on video, audio and online content creation. You will develop your writing, management and team skills needed to produce imaginative and creative work of a high standard. During your degree, you will learning from and meeting professionals in the fields of media and communications. In addition, you will be working with carefully selected external clients on media and communication projects.

Our course is designed to build your creative, critical and research skills year on year as well as your ability to put ideas into writing and practice over the course of your degree.

Creative Entrepreneurship is a vital part of Years Three and Four. You’ll learn skills and approaches that will enhance your business-sense and employability. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ) to help you get your enterprise up and running.


You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.

Teaching, learning and assessment

You’ll learn through lectures, seminars, individual work and group work. For full details see https://www.qmu.ac.uk/study-here/undergraduate-study/undergraduate-subject-overviews/how-we-teach-and-how-youll-learn-undergraduate/


Year One

  • Media Industries 1
  • Core Concepts in Media and Communications
  • Media Analysis
  • Digital Content Creation
  • Media Content Production: techniques
  • Media Content Production: Storytelling

Year Two

  • Media Industries 2
  • Popular Media Cultures
  • Media Client Project
  • Media Campaigning
  • Media Content Production: Video Project
  • Media Content Production: Online Journalism

Year Three

  • Media, Politics & Society
  • Independent Research Project
  • Persuasive Communication
  • Creative Entrepreneurship: Media and Film
  • and two options

Year Four

  • Modernity on Screen
  • Dissertation
  • and three options

Year Three and Four options may include:

  • International PR (Level 4 students only)
  • International PR – online version (Level 4 students only)
  • Screenwriting
  • Photography & Visual Culture
  • Film and the Family
  • Creative Entrepreneurship (Level 4 students only)
  • Film Festivals
  • Public Relations & Activism
  • Popular Music
  • Critical Perspectives in Radio
  • Photography Practice
  • Storytelling in Convergent Media
  • Playwriting 1
  • The Only Way is Ethics: Art, Participation and Ethics
  • Experiential Learning
  • Video Production (level 3 students only)
  • Science Fiction, Fantasy and Horror
  • Comedy


Industry-based learning opportunities will help you build your theoretical studies into invaluable real-world skills.

Exchange opportunities

In Year Three you have the opportunity to study for one semester at a university overseas. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/

*Subject to availability


This course will equip you with skills in media content creation, research, writing, and communication, as well as team work and management skills. These are important for a wide range of roles such as content creation, client liaison and creative entrepreneurship. You could work in the media industries, arts management, the cultural and creative sectors or communications industries. Also, companies in a wider range of fields are constantly looking for fresh content; they want to tell their own stories and communicate compellingly through the media with their potential customers.

Entry requirements

Scottish Higher


A Level


Irish Leaving Certificate

H2 H2 H3 H3

International Baccalaureate

28 points


IELTS of 6.0 with no element lower than 5.5.

Required subjects

English, Media Studies, Econs or Bus Studs preferred at Higher/ A level or equivalent. Maths and English at S/Int2/N5/GCSE level are preferred.


Related Access course – see our website for details at www.qmu.ac.uk/college-qualifications

We welcome applications from mature students with other relevant qualifications and/or experience.

Direct Entry

Year Two

  • HNC/ HND: HNC/ HND in a related subject with B/CB in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

Professional registration/accreditation


Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Course Overview

3/4 years
Start Date
September 2019
Study Abroad
Fees & Funding