Postgraduate Taught

MSc International Marketing

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments. 

A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.

Induction for Post Graduate programmes in the Business School will commence w/b 21st September, with teaching on those programmes beginning on 28th September.

Why QMU?

  • You’ll gain the optimum balance of marketing theoretical and practical knowledge, and transferrable skills, that are equally valued by large global corporations, small businesses and the public sector.
  • You’ll engage in real-life marketing consultancy, enhancing your employability and benefit from a range of guest lecturers and field trips to organisations across Scotland.
  • We’ll support you in taking part in marketing-based competitions and facilitate optional study trips in the UK and Europe (additional charges applicable for some options).
  • You will be part of a relatively small cohort of students, allowing our academic team to get to know and support you as an individual.

Course overview

A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.

Today’s marketers must be comfortable in the traditional channels of promotion and distribution and, increasingly, digital channels. Customer engagement with social media is also a critical issue, with brand loyalty no longer simply related to marketing spend. Marketers have to understand and respond to pressures from both the external environment, which increasingly requires a global perspective, and from inside the organisation.

Marketing is certainly no longer just the province of big manufacturing and service brands – it is also crucial to public sector, charity and social enterprise organisations. Marketing techniques are used not only as persuasive tools to encourage consumer purchases, but also to influence and change behaviour more generally, as for example in campaigns to promote health and fitness.

By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, while equipping you with the practical skills that are essential for developing a career in the field.

During the course, as well as learning a range of key marketing skills, you will have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU. This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action. 


To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules. You can opt to study for the full MSc, a PgDip or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Teaching, learning and assessment

Teaching comprises a combination of lectures, seminars, tutorials, case studies, simulation exercises, field trips and projects, as well as an optional period of industry-based learning, culminating in either a ‘live’ project for a client or a master’s dissertation which are intended to draw together elements of the taught course. The dissertation or project will be facilitated, monitored and assessed by tutors within QMU and, where appropriate, by staff within the organisation in which it is undertaken.

Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations. For those seeking a more thorough theoretical understanding, a dissertation can be undertaken instead of the project.

Teaching hours and attendance

Your specific timetable will depend on whether you are studying full-time, part-time or for an individual module, but teaching will be timetabled as far as possible on two days, allowing scope for continued part-time employment. Most modules involve around 30 hours of face-to-face teaching. This will be a mixture of weekly classes, combined with occasional intensive study days. Timetables are normally available around one month before you commence your studies.

Class sizes

It is anticipated that the cohort size for this new course will be around 20 students. However, a number of the modules for the degree will be shared with other courses, so class sizes will vary.

Links with industry / professional bodies

QMU and the Queen Margaret Business School maintain strong links with professional bodies associated with marketing, including the Marketing Society, who support our Student Marketing Society. We have good relationships with potential employers and providers of placement opportunities, including with marketing agencies, manufacturers and service providers, the public sector, the Edinburgh festivals, charities and social enterprises. Part of the University’s underpinning philosophy involves relating theory to practice, and we strongly encourage students to develop professional contacts throughout the course.


  • International Marketing (20 credits) 
  • Markets, Innovation and the International Consumer (20 credits)
  • Marketing and Society (20 credits)/ Research Methods (20 credits)

You will also take two modules from a range of options which could include subjects such as communications, digital, business management, leadership, PR, sales, international communications, and others. You will also also complete a project or a dissertation (60 credits).

This offering is still subject to further validation.

The modules listed are correct at time of posting (September 2019) but are subject to change. In the event that modules are changed, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.

Single modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Kristen Marshall for more information.


You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies, run their own business, work in a ‘not for profit’ role and work in marketing and communications positions in industry in the UK, Europe and further afield.

Entry requirements

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0.

Some modules may require individuals to be working in the specific area of practice and have the support of a line manager or work place mentor.
Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcomes. 

Application deadline


More information and contacts

 Contact Kristen Marshall or contact Admissions by phone or email (+44(0)131 474 0000)

We would be delighted to arrange a visit to the University when we can tell you even more about the courses and facilities.

Please Note: 

The delivery of this course is subject to the terms and conditions set out in our 2020/2021 Entry - Terms and Conditions (Postgraduate).

Course Overview

Full-time: 1 year; Part-time: 2 – 7 years
Start Date
September 2020
January 2021
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding